Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Follow these 3 tips to reduce cognitive load and help your users: avoid visual clutter, build on existing mental models, and offload tasks.
Delight can be experienced viscerally, behaviorally, and reflectively. A delightful design must consider all three of these pillars.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.